Privacy Policy
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Last Updated: 01/01/2026
This Privacy Policy explains how we collect, use, protect, and share personal information from users of our website, official stores, sales platforms, and activities related to Route of Heroes USA, a product and trademark owned by LRE HOLDING LLC (Georgia, USA).
Information We Collect
Identity data (name, address, email, phone).
Payment and billing information.
Shipping information.
User preferences and navigation behavior.
Information submitted for giveaways or donations.
Technical data (IP, cookies, device ID, analytics).
Data required to verify eligibility for sweepstakes.
How We Use the Information
Process orders and shipments.
Securely manage payments.
Administer sweepstakes and promotions.
Verify identities and prevent fraud.
Send confirmations and updates.
Comply with FTC, IRS, and state laws (GA, FL, CA, VA, CO, UT).
Improve platform experience and security.
Legal Basis for Processing
Consent.
Contract fulfillment.
Legal obligations.
Legitimate interests for fraud prevention and security.
Data Sharing
We may share data with:
Payment processors (Stripe, PayPal, banks).
Shipping carriers.
Analytics providers.
Legal authorities as required.
Certified sweepstakes administrators.
Partner foundations (in aggregated, non-identifiable form).
User Rights
Depending on your state:
Access your data.
Request correction or deletion.
Opt-out of data sale or sharing.
Receive a portable copy of your data.
Opt-out of targeted advertising.
Security
We use encryption, restricted access, and modern security protocols.
Minors
We do not collect data from children under 13 (COPPA compliance).
Retention
Data retained as required for operations, accounting, tax law, and legal compliance.
Contact
For privacy requests:
customer@routeofheroes.com
Legal Ownership Statement
Route of Heroes USA, its products, names, subsidiaries, and brand assets are owned and operated by LRE HOLDING LLC.
All rights reserved.